A Competitive And Strategic Corporate Analysis Marketing Essay

A Competitive And Strategic Corporate Analysis Marketing Essay Introduction The airline industry is one of the most difficult business sectors where competition has proven to be extremely difficult among the many different competing airline services available around the world. Many airline services in the past have experienced disastrous business cycle, timeliness and overcapacity issues. Moreover, the different airline services also complain of their experienced difficulty in differentiating themselves from competition. These airline services also maintain such high-risk profiles because of such high expectations from their customers (Wirt, Heracleous & Pangarkar, 2007). Singapore Airlines, one of the strongest and famous airline service providers, remains to be one of the most profitable airline companies in the world today. Several reasons can be attributed to the huge success that Singapore Airlines enjoys today. One is its strong brand management strategies driven mainly by its excellent line-up of top-management and boardroom employees. S ingapore Airlines is composed of many dedicated and professional employees both in its front and back-end office who serve as the drivers of its solid brand strategy (Roll, M. 2010). Singapore Airlines is truly a global and diversified organization unified by one aim of delivering excellent quality and service to its customers. What separates this airline from other airline service companies is its heavy investment in building and maintaining its solid brand equity. The Singapore Airlines brand is known for its consistency in delivering its primary message to its consumers which is â€Å"Singapore Airlines- A great way to fly† coupled with its dedicated and honest delivery of that communication message to its consumers (Roll, M. 2010). The brand strategy of the Singapore Airlines is centered on its world-class in-flight experience: the warmth and hospitality of the Singapore Girl, its excellent service and its focus on the customer. Whereas other competing airline services al so tried to pursue the path that Singapore Airlines has taken, no other airline has matched Singapore Airlines in terms of its honest commitment and consistency in delivering its brand promise to its consumers (Roll, M. 2010). As a result, the Singapore Airlines brand managed to deliver excellent financial results through its three-fold strategy: a.) Avoiding knee-jerk reactionary behaviors on any price changes and consistently deliver the brand benefits in order to maintain a high revenue b.) Cut down the costs by pursuing ownership of the best yet most cost-efficient aircrafts and properly responding to increases in fuel prices and c.) Remaining true to the brand in terms of consistency in delivering service to drive up profits (Roll, M. 2010). Background This report-based paper on the â€Å"Competitive and Strategic Corporate Analysis of the Singapore Airlines† aims to evaluate the Singapore Airline’s actual application of the various analytical and planning tools i n Strategic Management. This paper will also discuss the overall strategic posture of Singapore Airlines at the corporate level, that is, whether it is pursuing a global strategy, multi-domestic strategy, international strategy or transnational strategy. Also, this paper will also evaluate whether the company’s management structure and philosophy is aligned with its overall strategic posture. Finally, this paper will come up with a list of recommendations with regard to the company’s strategic focus. Several recommendations will be presented in order for the company to improve and maintain its competitive position.

ERP in Public Sector Oman Essay Example | Topics and Well Written Essays - 1000 words

ERP in Public Sector Oman - Essay Example Vulnerable individuals such as the underage, old people, the mentally handicapped, the sick are ethically entitled to special considerations against discrimination, abuse, deception or even exploitation. In the conduct of research, the issue of ethical obligation to this category of the public demands a well-planned method to protect their interests, reactions, and suggestions about the ERP implementation in Oman public sector.Another ethical issue expected in this research is the circumstances where the interviewee expects or goes to an extent of requesting special services or bribery; some even ask for monetary assistance in return for their participation in the research. This is illegal and it brings about conflict of interest, as the information given will most likely be questionable.Oman is a country which is part of the expansive Arab states in the Maghreb region; traditionally, it has been using the Sharia law as part of its judicial system to govern and rule over its subjects and government operations as a whole. One of the branches of its judicial systems is the restriction it has placed on social interactions between men and women. The social segregation according to sex has made men largely prohibited from women’s realms, and vice versa. This is most likely to create difficulties in collecting data if the information has to come from a member of the opposite sex.Another legal factor that may be considered during my research is the issue of justice and fairness for all respondents.

Richer Districts and Higher Quality of Education Essay - 4

Richer Districts and Higher Quality of Education - Essay Example This is done by giving them education vouchers and this means that they are able to take their children to schools in other districts. To begin with, using this method leads to poor the parents having to deal with more financial issues. When the parents are allowed to use this, their children will have to go further from home which means more transport costs which the parents may not be able to afford. As a result, while this may help the parents to take their young ones to a better school outside the district, it may also mean that they are no able to improve the education of the children. They will not be able to go home early and yet in poor families older siblings are part of helping the parents with younger siblings. Seeding them to school further from home will leads to them being unable to go to a home in the event in good time. In most poor families, the younger children are part and parcel of playing some home chares including helping in the bringing up of the younger siblings. When these kids go to school too far from home, they are not able to go home in time to help their parents with these issues. The other issue is the fact that it leads to school district funding being transferred to other diacritics and this weakens the public schools even further (Hanushek, 258). Giving parents the money to take their children to districts other than where they stay will mean that the funds are being taken outside of the local districts. This leads to the local education in public school getting even worse due to the fact that the funds they would otherwise use to improve their education are being taken to other districts. Apart from that, it also leads to issues of lack of tax accountability of tax to some people which also leads to poorer education.  

Should there be limits on new drivers? :: essays research papers

There have been many debates on whether or not there’s should be limits oppose to new drivers. New drivers tend to get a little out of hand when first driving. I believe that there should be limits on new drivers. Although this is my point of view, others have an opposite view. One reason is that many teens depend on driving these days. This is the time they begin to depend on their parents for rides, which can become an inconvenience to them. Also if there was a limit then teens would be limited to where and when they can go out, or with whom they go out with. In fact, no one is the perfect driver when they start out. With limitations a teen will gain more experience along with responsibility while behind the wheel. A new driver will be more careful with limitations against the license then a person without limitation. The reason why is because the teen will have something to work towards to get more privileges. Not all things are always handed to anyone. You have to earn it by proving that you can handle more responsibilities, like driving. New drivers at the age of sixteen tend to take driving for granted rather then as a privilege. With limitations on young new drivers it will help them have a clear mind while driving. A sixteen year old with other peers in the car, music pumped up, and so forth tend to get distracted easily. With such distraction it may cause the new sixteen-year-old driver to have a better judgment while driving. In conclusion, the controversial for limitations on new young drivers are very high these days. New young drivers want the same privilege as an older driver. It is common for young drivers to make mistakes as well as

Developing Learning & Development Activities Essay

Training Plan The purpose of my training session was to equip delegates with the right skills and knowledge to understand the changes auto-enrolment brings and what they need to communicate to their employees. Prior to my training session I emailed the learners to gage their existing knowledge on auto enrolment. There was a mix in responses with a couple of people saying their knowledge was around 3 on a scale of 1 to 10, a few sitting on the fence who have an awareness of auto enrolment but did not know all the legalities, and a couple who’s companies had already gone through the process. From this feedback I decided to cover the basics of the auto enrolment process, as trying to aim my training session at those with an existing knowledge would therefore make it confusing and above those with less knowledge. My view is that even if you know what you’re doing, it never hurts to go back over the basics to ensure you’ve not missed anything so that was what I aimed to do with my training session. The principles of adult learning include getting the learners involved in the planning and evaluation of the training and making sure they understand the reason for learning something. I feel these principles were reflected in my training session by communicating with them prior to the session to gage their knowledge; this meant they knew what to expect and by giving their feedback it helped to mould what level the session would be aimed at. The main resource available for the session was the whiteboard. I used this as the foundation of my training session by creating a PowerPoint presentation to use as a visual aid and form the basis of the session. I used both forms of assessment methods within my session; for a formative assessment I created a quiz on the categories of employees. I went through the theory and the facts first then tested what they had understood by putting the theory into practice. By the end of the quiz all learners were getting the questions right and ensured me they had a clear understanding on  the different categories. As a summative assessment I asked them to what extent they thought the training session had given them a better understanding of the pension changes on my feedback form. Comparing this to their knowledge rating from my email prior to the session, I can evaluate that everyone has benefited from the session as scores were either 4 or 5 on a scale of 1 to 5. Structure and sequence Trying to cover the basics of auto enrolment in 30 minutes was certainly a challenge, so I tried to structure my activities to ensure we moved through the various activities quickly whilst ensuring they were still all effective. Firstly I welcomed the group and created rapport (by tempting them with chocolate!), then spent a couple of minutes explaining the learning outcomes of the session. The first part of my teaching was to explain the four different categories as this is the foundation of auto enrolment. I covered the theory first with the PowerPoint acting as a visual aid then put the knowledge learnt into practice. I firmly believe Confucius was correct when he said ‘I hear and I forget, I see and I remember and I do and I understand’. My learners heard the theory, they saw the different categories on the chart and could probably remember the names, but when I tested their knowledge in the game it was the ‘doing’ that ensured they remembered the differ ent categories. Individual and Environmental Factors When planning my training session a factor that influenced it was my own knowledge of auto enrolment. Like others I taught, I had already gone through the process at work so had learnt the basic principles, however at my workplace we split the process out to make it easier. My role at work was the communication side, whilst the payroll manager was responsible for making sure all eligible employees were enrolled. In case my learners asked questions I did more research into auto enrolment to ensure that I had sound knowledge. To create the legal requirements in communications I also researched other company’s communications to get a feel of ‘best practice’.  By doing this I ensured I was confident in what I was teaching and was not afraid to allow questions from learners. Another individual factor was to adapt my teaching style to suit adult learners. Training does not fall within my remit at work, and the only experience I have of leading sessions is through Girls’ Brigade. Whilst I have attended many training sessions these have all covered the methods of engaging children rather than adults. My initial thought for my training session was to create a ‘corner’s game’ for learning about the categories of employees and getting people up moving around the room. However I tried to put myself in my learner’s shoes and think what I would feel comfortable doing, and instead realised that running around the room and standing in the right corner is what children prefer doing. Therefore I adapted my game to be done with flashcards to ensure there was still an element of fun in my training session but I wasn’t making anyone feel uncomfortable. An external factor that influenced my session was the time limit. This affected all my preparation and planning as I was constantly thinking of ways to make things shorter so I could ensure I covered everything thoroughly. Had I had more time to play with I could have covered the basics in much more details but instead I decided to try and wet the appetite of the learners, then give them instructions of where to find out more. The layout of the room could have been changed (with some difficulty) but prior to the session I decided that leaving it in the horseshoe layout was the best option. This ensured everyone had a good view of the PowerPoint and during the quiz I was able to quickly glance around the group to ensure everyone had the correct answer. This was also another factor of why I decided to change the quiz to flashcards from the corners as the tables would have proved difficult to move to ensure there was enough room for everyone to move around safely. Positive learning environment In my training session I ensured I created a positive learning environment by creating rapport with the learners at the beginning of the session. I feel this is the key to a good training session as unless you’ve established a  relationship with the trainer, learners are unlikely to speak up when they do not understand something or if there’s an issue. Another way of ensuring there was a positive atmosphere was making sure I had thought over the principles of adult learning before deciding on the elements of my session, as had these been aimed at children instead of adults I could have easily made my learners feel uncomfortable and therefore not engaged in the training session. Feedback from learners All of the feedback I received from my learners was positive. As mentioned previously, all of them said they had a better understanding of the pension changes because of my training session. There was mixed responses from the question ‘how likely are you to apply the knowledge learnt today in your workplace’, but those who have scored lower on this question left a comment explaining that it’s because it doesn’t fall within their remit at work. When asked ‘what was the part of the training they enjoyed the most’, all of the learners said either the quiz or the legal requirements. These were the two learner activities in my training session which shows that the activities that got the learners doing something practical was the best way of learning. When asked for improvements to the session, the only comments I received were ‘more time’ and ‘the handout at the beginning would have been useful – but I understand why this was not done’. As I had included the quiz answers on the presentation I made the decision to not give the handout until the hand, otherwise it would not have been as effective. On reflection, I could have omitted those slides from the handout so they could have had it from the beginning to make notes from if they wished. Effectiveness of the activity My own perception of the training session was that it was a good mix of activities and tutor input. My past experience is that just listening to a trainer for 30 minutes is ineffective as after around 10 minutes most adults switch off, especially if it is something they are not 100% interested in. I put this into practice in my session as I know myself that auto enrolment is  not the most interesting subject, so had I stood and talked to the learners for 30 minutes most of them would have been asleep! However, by asking for participation – and warning them about that up front – meant that they stayed engaged throughout the session. Recommendations for the future Were I to use this training session again in the future I would extend it to an hours session to allow more time for questions and answers and to expand more on key points. Although I felt I covered the basics in a short space of time quite well, I could have emphasised more on the ‘anomalies’, like temporary and zero hour contract employees. I quickly glossed over the subject but would have liked to spend the time discussing it in more depth with the learners. As mentioned earlier, my other change would be to adapt the handout so it was suitable to give out at the beginning of the session. This would allow the learners to have something to make notes on and move through at their own pace. As they make their own notes, it does often open the time up for more questions from learners meaning you can meet their needs more thoroughly.

The 7 Continents Ranked by Size and Population

Teachers Attendance Monitoring System - 9215 Words

Chapter 1 RESEARCH DESIGN INTRODUCTION Rationale of the Study Maintaining the attendance record is an important factor in people management. In the academic institute, taking the attendance of teachers on daily basis and maintaining it for a long time adds to the difficulty of this task as well as a waste of a lot of time. In today’s rapid technological advancements, traditional procedures in checking, recording and computation of data becomes more and more obsolete. Today manual operations are gradually replaced by systematic procedures which eventually improve one’s productivity. It is for this reason that the researchers propose a teachers’ Attendance Monitoring System of Asian College of Technology that is more improved and more†¦show more content†¦Mere attendance of the employee without any performance does not make an organization efficient. (http://www.lifeorganizers.com/?src=enhance) According to Lorreta Newman-Ford et al. (2008), monitoring employees with the aid of software is a no te worthy development in the Human Resource Management Information System (HRIS).Some of the most effective and widely implemented employee monitoring software is A-log, Activity Monitor, Net Spy Pro, Security Software, Specters CNE and Spy Tech Employees Software. These highly advanced version of software help in keeping an eye over the employee and track him in the office hours. This not only saves money but also checks any transfer of confidential information by the employees working online. These are very user-friendly software that facilities the maintenance of employee record more transparent. Irrespective of the location and geographical barrier the Managers are able to know what the subordinates are doing. Just at the click of the mouse the log in and log out time can also monitor. The employee monitoring software is more useful for controlling the field workers than desk operators. In some cases the employees are tracked using global positioning system. The data reflected by the time clock software is pen for inspection by any authority and adds value to the credibility of the HR practices of the company. This software canShow MoreRelatedLogin Logout System1073 Words   |  5 Pagesproblem about entering the students in the school without their proper I.D, on how the security guard monitored it. In implementing a monitoring of entering the school, The guards only looking if the I.D is wearing by the students but they cannot notice that the I.D is not their own id. Well now, help is at hand with the help of computerized Log-in/Log-out system, the developers proposed to Bignay National High School Bignay-Annex, it will monitor if the information and the image in the I.D isRead MoreAnalysis Of Student Performance1552 Words   |  7 Pageson-track predictors are established, schools must create systems that are conducive to student success. 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At that time, a team of teachers, administrators, and parents began developing a Title I School Improvement PlanRead MoreUnethical Conduct : Unprofessional Conduct1223 Words   |  5 Pagesworkplaces. It is believed that employee privacy is an ethical right and monitoring can be significant in some circumstances though it is assumed a breach of privacy. In our case study, it would be presumed that the follow-up of Mrs. Pettit by the school management was illegal. According to Thomson Reuters (2016), an employer is allowed by law to scrutinize their employees while on the job and within reason as long as monitoring will not breach the employees’ right to privacy. Mrs. Petttit rights to