A Competitive And Strategic Corporate Analysis Marketing Essay

A Competitive And Strategic Corporate Analysis Marketing Essay Introduction The airline industry is one of the most difficult business sectors where competition has proven to be extremely difficult among the many different competing airline services available around the world. Many airline services in the past have experienced disastrous business cycle, timeliness and overcapacity issues. Moreover, the different airline services also complain of their experienced difficulty in differentiating themselves from competition. These airline services also maintain such high-risk profiles because of such high expectations from their customers (Wirt, Heracleous & Pangarkar, 2007). Singapore Airlines, one of the strongest and famous airline service providers, remains to be one of the most profitable airline companies in the world today. Several reasons can be attributed to the huge success that Singapore Airlines enjoys today. One is its strong brand management strategies driven mainly by its excellent line-up of top-management and boardroom employees. S ingapore Airlines is composed of many dedicated and professional employees both in its front and back-end office who serve as the drivers of its solid brand strategy (Roll, M. 2010). Singapore Airlines is truly a global and diversified organization unified by one aim of delivering excellent quality and service to its customers. What separates this airline from other airline service companies is its heavy investment in building and maintaining its solid brand equity. The Singapore Airlines brand is known for its consistency in delivering its primary message to its consumers which is â€Å"Singapore Airlines- A great way to fly† coupled with its dedicated and honest delivery of that communication message to its consumers (Roll, M. 2010). The brand strategy of the Singapore Airlines is centered on its world-class in-flight experience: the warmth and hospitality of the Singapore Girl, its excellent service and its focus on the customer. Whereas other competing airline services al so tried to pursue the path that Singapore Airlines has taken, no other airline has matched Singapore Airlines in terms of its honest commitment and consistency in delivering its brand promise to its consumers (Roll, M. 2010). As a result, the Singapore Airlines brand managed to deliver excellent financial results through its three-fold strategy: a.) Avoiding knee-jerk reactionary behaviors on any price changes and consistently deliver the brand benefits in order to maintain a high revenue b.) Cut down the costs by pursuing ownership of the best yet most cost-efficient aircrafts and properly responding to increases in fuel prices and c.) Remaining true to the brand in terms of consistency in delivering service to drive up profits (Roll, M. 2010). Background This report-based paper on the â€Å"Competitive and Strategic Corporate Analysis of the Singapore Airlines† aims to evaluate the Singapore Airline’s actual application of the various analytical and planning tools i n Strategic Management. This paper will also discuss the overall strategic posture of Singapore Airlines at the corporate level, that is, whether it is pursuing a global strategy, multi-domestic strategy, international strategy or transnational strategy. Also, this paper will also evaluate whether the company’s management structure and philosophy is aligned with its overall strategic posture. Finally, this paper will come up with a list of recommendations with regard to the company’s strategic focus. Several recommendations will be presented in order for the company to improve and maintain its competitive position.

ERP in Public Sector Oman Essay Example | Topics and Well Written Essays - 1000 words

ERP in Public Sector Oman - Essay Example Vulnerable individuals such as the underage, old people, the mentally handicapped, the sick are ethically entitled to special considerations against discrimination, abuse, deception or even exploitation. In the conduct of research, the issue of ethical obligation to this category of the public demands a well-planned method to protect their interests, reactions, and suggestions about the ERP implementation in Oman public sector.Another ethical issue expected in this research is the circumstances where the interviewee expects or goes to an extent of requesting special services or bribery; some even ask for monetary assistance in return for their participation in the research. This is illegal and it brings about conflict of interest, as the information given will most likely be questionable.Oman is a country which is part of the expansive Arab states in the Maghreb region; traditionally, it has been using the Sharia law as part of its judicial system to govern and rule over its subjects and government operations as a whole. One of the branches of its judicial systems is the restriction it has placed on social interactions between men and women. The social segregation according to sex has made men largely prohibited from women’s realms, and vice versa. This is most likely to create difficulties in collecting data if the information has to come from a member of the opposite sex.Another legal factor that may be considered during my research is the issue of justice and fairness for all respondents.

Richer Districts and Higher Quality of Education Essay - 4

Richer Districts and Higher Quality of Education - Essay Example This is done by giving them education vouchers and this means that they are able to take their children to schools in other districts. To begin with, using this method leads to poor the parents having to deal with more financial issues. When the parents are allowed to use this, their children will have to go further from home which means more transport costs which the parents may not be able to afford. As a result, while this may help the parents to take their young ones to a better school outside the district, it may also mean that they are no able to improve the education of the children. They will not be able to go home early and yet in poor families older siblings are part of helping the parents with younger siblings. Seeding them to school further from home will leads to them being unable to go to a home in the event in good time. In most poor families, the younger children are part and parcel of playing some home chares including helping in the bringing up of the younger siblings. When these kids go to school too far from home, they are not able to go home in time to help their parents with these issues. The other issue is the fact that it leads to school district funding being transferred to other diacritics and this weakens the public schools even further (Hanushek, 258). Giving parents the money to take their children to districts other than where they stay will mean that the funds are being taken outside of the local districts. This leads to the local education in public school getting even worse due to the fact that the funds they would otherwise use to improve their education are being taken to other districts. Apart from that, it also leads to issues of lack of tax accountability of tax to some people which also leads to poorer education.