Thursday, November 28, 2019

The Marketing Plan of Niften Shampoo Essay Example

The Marketing Plan of Niften Shampoo Essay Niften devoted itself to supply excellent quality and reasonable price shampoo to the consumers. We ship our product all over China, so that, every Chinese can be our customer. Niften does many researches about market, consumers, and media before it delivers its product to everyone. Niften aims to the people who wants their hair health, beauty and smooth. And also, with a reasonable price. Nowadays, there are more than ten brands shampoos in each store, this would make our consumers confuse when they purchase. Our goal is to make cheap shampoo with specific function to fit for different people and try our best to satisfy our consumers. We also provide a survey to everyone to fill it in order to know our customer and to make them satisfy. In the next few years, we try our best to increase our sales in order to take as much as market shares in the market. Moreover, according the media, we would spend part of our expense on advertising, and commercials. Also, our gross margin is calculate and forecasted, so that, we can deliver our product all over the China following our marketing plan restrictedly. In conclude, throughout the survey, we would know our consumers in different aspects for their needs and to satisfy them. We will write a custom essay sample on The Marketing Plan of Niften Shampoo specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Marketing Plan of Niften Shampoo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Marketing Plan of Niften Shampoo specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Also, to understand ourselves in order to do better on our customers. Last but not least, bring up marketing plan as guidance, to continue on public relations, and commercial strategy. To build up Niften image, and improve sales. 1. Background of Marketing Plan 1. 1) Consumer analysis * Purchasing analysis Figure 1 The figure above shows that product effectiveness and price are the most important reasons for people buying shampoos. Quality, price, product effectiveness and etc. have miner effect. In aspect of functions of shampoos, people would prefer anti-dandruff, smooth, and conditioner with shampoo 2 in 1 etc.. Also, advertising, public relations these kind of promotional tactics are important as well. Figure 2 * Different ages of consumers gets different influence from those factors, for example, people whose age around 21 to 25 would be influenced by advertising deeply. The age over 25, they would influenced by the magazine and personal sale. * Women are take around 41% purchasing share in shampoo market, compare to men, their desire of buying is more than men, and would be easier to effected by advertisings, and sometimes they buy not only because they need it, also they want to buy it. However, for men, they would be more rational when buying. * 42% consumers express that they would like to buy shampoo in supermarket or a wholesale store like Costco. To conclude, more product poured into Chinese market, the way consumer to make the decision buying product is changing respectively. 1. 2) Market background analysis Chinese shampoo market belongs to couple giant co-operations. They are not only take the most market share, and brand image influence, they also get fund, technology, and operation advantage. Based on the survey, Head Shoulders and Pantene are the two biggest brand in the market which they take 66% if market shares. We have huge market quantity here in China, there are 2000 shampoo manufacture and more than 3000 shampoo brand, total sales revenue would be more than 3 billion Canadian dollar, and also, total production and total sales are the top of the world, and it still increases. 1. 2. 1) Price Procter Gamble and Unilever adjust their price since April 2001. Nowadays, we can distinguish the product into three levels by pricing. The capacity all 400ml. A. High price: the price range is around 10 to 15 dollar. B. Mid-level: the price range is around 5 to 10 dollar. C. Low-level: the price range is around 1 to 5 dollar. 1. 2. 2) Brand positioning statement Based on different position of different brand in the market, organizations usually use four dimensions to operate their product in order to be approved by consumers and market. Figure 3 A. Material: first, product functions is a promise that guarantee the satisfaction to consumers. Second, different sub-product would fit for different consumers. B. Emotional appeal: to decorate the idea of the product. C. Broadcast: shampoo is a typical commercial product, in this full of branded shampoo market, a strong media support would help a lot on sales. D. Sales: promotions like beauty selection, sponsorship, or membership club. 1. 2. 3) Current brand separation According to the survey, we could separate the shampoo brand by the companys strength. First brand which takes the most market share is Head Shoulders. 36% people would purchase it. Second brand is Pantene which takes 30% market shares. And the third brand is DOVE, it has 24% market share. Last brand is Soft-Soap, only takes 12% of market share. Compare those data, Head Shoulders is our biggest competitor in the future. Figure 4 1. 2. 4) Features of brand competition A. High concentration, and become monopolistic competition. Head Shoulders and Pantene take more than half of the market shares, with the development of market, some small brand would be gone eventually. B. Competitive territory and dimension increase heavily. Shampoo market is divided by levels, functions, and types due to the brand diversity, multi-branded, and sub-branded tactics using by organization. There are several different sub-brand shampoos in same price. And, this competition now rising not only to the multi-branded but also to the way of promotions, sales, and commercials etc.. 1. 3)SWOT analysis 1. 3. 1)Advantage * Local manufacture has the distribution advantage compare to the multi-national companies. Niften is made in China, so that, the profit margin is higher than other global companies because of tariff, transportation, and marketing research expense. * For those competitors which is also manufactured in China, Niften is a new product which brings fresh and curious to consumers. 38% of people in the survey says they would like to try the new product. Figure 5 1. 3. 2)Disadvantage * Like other shampoos, there is no outstanding functions or features that can make it different from other products. * Niften compares to other big companies, the ability for researching, updating to latest technology, and the money to put into promotion, Niften does not have the advantage. Other organizations which are big and rich would be way better. 1. 3. 3)Opportunity * According to the survey, 44% of people buy different brand of shampoos when they purchase at the second time. Niften can work on the people who would consume on the introduction period of a product. Figure 6 Too many different brands comes with too many choices for consumers, for those people who are not professional users of shampoos, Niften can do more promotions or sales to increase their market share. * Consumers becomes more rational that start caring about price. Compare to other brands Niften has the advantage of pricing, same capacity 400ml, Niften only half price of Head Sh oulders. 1. 3. 4)Threats * PG takes most of the market shares which means it has most customers and some of the customers are loyalty. Even some of them switch to other brand of shampoos, but still those brands are belongs to PG. 1. )Niften product category * Green tea shampoo * Algae shampoo * Aloe shampoo * Sesame shampoo * Ginkgo shampoo 1. 5)Competitor analysis 1. 5. 1) PG PG owns five brand which are Head Shoulders, Pantene, VS, Eclairol, and Rejoice. Since 2001, PG spent almost 5 billion to take over Eclairol from Bristol-Myers Squibb, their products chain become perfectly. Rejoice takes smooth, Pantene takes health, Head Shoulders takes anti-dandruff, VS takes conditioner, and Eclairol takes hair dye and care. 1. 5. 2)Vision statements of those brands Head Shoulders: You can have visibly flake free, hair thats beautiful. Pantene: There is a way to great hair. Rejoice: Vitamin B5 makes your hair healthy and shiny. VS: Professional hair care. Eclairol: Return to the nature, you will feel how strong your hair is. 2. Marketing strategy 2. 1)Building a health operating system for company Niften is a new company that step into shampoo industry not long ago, so, it needs to build a complete and health operating system in order to make smooth business inside this industry. Here are some advises and suggestions: Enterprise mission: Build the world class family cleaning brand. This is the companys ultimate goal. Core values: Fair, honesty, diligent, and frugality. Operation philosophy: understand the needs from consumers, and keep satisfying them. 2. 2)Locating Target market for Niften is the people whos age between 21 to 25, statistics indicates those people are more than 80%. Also, male are take more than 50% of them. So that, Niften can set their target market to those male whose age between 21 to 25. 2. 3)Marketing tactics 2. 3. 1)To set the position for exist product in market A:Start selling 600ml, and 750ml big bottle of shampoos. B:Keep selling 400ml bottle, 200ml bottle of green tea, algae, aloe, sesame, and ginkgo five different functional shampoo. However, 200ml bottle would be taken over by family package. C:Start selling 100ml with 5 different packs combination. D:Start using recycling packaging. 2. 3. 2)Developing new functional shampoos to fill up the blank of the market. Releasing new Niften anti-bacteria shampoo using 200ml and 400ml bottle. A:The market Niften focus on the area where H1N1 happened. B:The people who are middle class level is our target market C:Positioning this new product as anti-bacteria. D:Using bamboo as new packaging. 2. 3. 3)Pricing Based on the survey, most people would pay around 5 to 10 dollars for their shampoos. So, Niften set the price for their planet series 200ml bottle is $3. 99, 400ml bottle is $4. 99, 600ml bottle is $5. 49, and 750ml bottle is $6. 49. However, the new anti-bacteria shampoo is for middle class level family, and it only use 500ml bottle, so, the price is $6. 99. 2. 3. 4)Sales and Promotion A:Buy one 600ml bottle get one for 50% off or buy one 750ml bottle could get a 100ml 5 packs as free gift. B:Weekend or holiday promotions. C:Sales person directly talk to consumers and make consumers know about Niften products. 2. 4)Distribution channel 2. 4. 1)Select channels A:Manufactureretailerconsumers. This channel mainly for big or middle size city. B:Manufacturewholesalerretailerconsumers. This one is for small city and villages. Figure 7 2. 4. 2)Area selection * Business district: Downtown area, Shoppers Drug mart. * Living community: Convenience store. * Discount store: Wal-mart, Superstore, and Zellers. 2. 4. 3)Consummate the whole Distribution system * Set up the management office in every city which could reflect the situation directly back to manufacture. * Co-op with the wholesaler and retailer throughout contract. And help them to find the best way to sale and promote. And to do the training for those sales person. 2. 5)Public relations 2. 5. 1)Requirements for PR * Commercial activities and social activities should be both projected. * PR event and media conference should be held at the same time. 2. 5. 2)Missions of PR events * To build up a health public image of Niften and increase the brand popularity at the same time. * Using the publicity campaign to grab the atte ntion from wholesalers and retailers. Keep looking for and building up the relationship with partners. * Guide consumer to finish their purchasing. 2. 5. 3)PR events * Build up Niften family care centre. Public service advertising. * Public image ratings for Niften from few public news papers and media. 6. Commercials * Advertising to those wholesalers and retailers. Platform: TV. Strategy: celebrity. * Advertising to consumers. Platform: TV. Propose: Deliver the information that different shampoos have different feels and impacts. Strategy: Make the health of hair as the meals for people, easy to understand when people have different food for different nutrition. So that, shampoos would do it same way. * Print advertising. Platform: Elevator, billboard and any commercial stands or post. * Flyers, and e-mail. Budget for advertising. (Beijing) * TV:CCTV 21:00-21:30 $1000 per 10s 11:30-12:00 $300 per 10s 19:30-19:35 $1200 per 10s 19:40-20:50 $1400 per 10s Total: $3900 per day * 365=$1423500 Bus stands and buses $2000 per piece * 10=$20000 $4000 per bus *10=$40000 Total commercial budget: $1423500+$20000+$40000=$1483500 7. Forecast * Make Niften become one of the most competitive brand in the market, and try to make into first 10 welcome shampoos. * Completing Niften shampoo producing and selling system. * Build up a positive public and brand image for consumers that Niften not only cares about your hair, but also your family.

Monday, November 25, 2019

Animal Cruelty

Animal Cruelty A little bit opinionated, but lots of info -The topic of animal cruelty is one of great importance to the wold today. Why we humans have the right reserved to treat animals as lesser individuals is beyond me. Animals are fulfilling their part in the ecosystems and communities of the earth, and to the best extent that they are able. For example, a spider is being the best possible spider that it can be, spinning webs and working diligently at what it knows best, not bothering any creatures of the earth besides the ones which it needs to capture for food. We, as humans, decided that we are a much advanced life form and can basically treat anything else in this world in ways which we cannot imagine being treated. As a result the threads holding our earth together tightly in the balance are being slowly unraveled to lead into ultimate self-destruction.Mouse in Research for Animal TestingIn 1988, 16, 989 animals died in laboratories in the United Kingdom. This was due to such tests as acu te and chronic toxicity experiments, where the animals are forced to consume substances such as perfume, make-up and other beauty products and are often literally poisoned, their systems literally overloaded by the substance in question. Another testing method is the Lethal Dose 50 percent test or LD50. In this procedure at least half of the animals must die in order for the government to figure out how much a human can ingest without dying.In one such test some animals were fed 4. lb. of lipstick and one ended up dying of intestinal obstruction. In another, 7 pints of melted eye shadow was fed to rats. In yet another, mice were wrapped in tin foil and grilled in ultraviolet light to test a sun block cream for a...

Thursday, November 21, 2019

Why are non-English Speaking students mistakenly being placed in Assignment

Why are non-English Speaking students mistakenly being placed in special eduction classes - Assignment Example ciation, most linguists now believe that the greatest contributor to second language acquisition is the social environment and pressures this encompasses. As a result, children will experience language acquisition at varying degrees of proficiency according to family circumstances. Things such as use of language in the home environment, access to television and the internet, and the level of outside classroom speaking practice the students partake in are all factors that contribute to their success in school. Perhaps too much emphasis has been placed on sequential acquisition of language, viewing it in the same regards as math or science skills, with the result the student’s second-language deficiencies being mistakenly labeled learning disabilities. Another possible instance is that of the student’s academic ability being obscured by their language ability. As sociolinguistic studies will attest, there is a connection between grammatical usage and the perception of competence and intelligence. What educators are interpreting as incompetence are actually higher forms of cognitive functioning. For instance, a student may display poor grammatical formulations in an essay, but exhibit exceptional analytic, research, or communicative competence. Teacher’s with an untrained eye for these traits are mistakenly labeling these students as learning disabled, because of their language mishaps, when higher level cognitive functioning is taking place. This is a form of linguistic imperialism that should be resisted in

Wednesday, November 20, 2019

Cigarettes and the effects Essay Example | Topics and Well Written Essays - 500 words

Cigarettes and the effects - Essay Example It is inevitable that smoking cigarettes have devastating effects on health although smokers often claims that it helps them to relax and release stress and also gives them recognition and acceptance. The causes and effects of cigarette smoking are discussed worldwide by scientists and health officials ans it has been discovered that cigarette smoking causes some life threatening diseases and also badly affects the heath quality. However there are number of factors that make people addicted to it. (NY Times) An important cause and temptation towards smoking is nicotine. Nicotine intake brings up a level of good feelings among individuals. People often argues that nicotine has stimulating effect and it relieves tension, depression or even boredom. (Neal, 95) They are actually psychological effects because smoking cannot provide stimulation and reduce tension at the same time. It’s just the release of brain chemicals which makes smokers feel like this way. People who need to smoke a certain numbers of cigarettes in a day at particular times for e.g. after a meal, have already formed a habit and so continue to smoke. They feel that something is missing. Reports show that the dependency on nicotine has increased to12 percent. (CDC) Some young people smoke because they believe that smoking is symbol of adulthood. Statistics show that nine out of ten smokers start to smoke before they are eighteen years old. The advertisers try to give the impression that maturity, social status, happiness and success are linked with smoking (CDC). Some young people start to smoke out of curiosity and then get addicted to it. Many of them start due to peer pressure. They try to intimate their parents or want to be accepted as members of a group of friends who smoke. Their friend’s persistent teasing and urging make them believe that they are not sporting enough. The harmful effect of smoking develops in a period of time. There

Monday, November 18, 2019

International Business - Franchising Essay Example | Topics and Well Written Essays - 1000 words

International Business - Franchising - Essay Example Arnold (2003) claims franchising is an under-explored entry mode in international markets but that it has been widely used in North America and Western Europe, most notably by fast food chains, hotel or car rental services. The business format is fixed, including the operation and guidelines so that its ability to adapt is limited. The same is expressed by Toncar (2005), where franchising, he said, is dependent upon the ability to provide a marketing mix that matches expectations of consumers in different cultures. But major players are said to be increasingly learning. McDonalds, for example, as described in MFFI (2003) is "thinking globally and acting locally," a fortunate global marketing strategy. This sensitivity for the locals is expressed in so many ways to include their not using beef in India in their food preparations, their not using lard also in food preparations in Muslim areas, their launching of China burger in Asia in recognition of China as market for them, their introduction of chicken sandwich the Arab way. Further, management experts credit McDonalds for its maintaining the same efficiency in time to deliver, work-processes, cleanliness, changes in their menus, and ad-campaigns which are region-specific. Their use of franchising helps them set up business all over the world. One thing that could be credited to McDonalds's success is their "location, location, location" strategy which their executives know too well (ibid.). Consider this - A friend of mine was in a seminar recently where one of the McDonald's executives was speaking. He asked the audience what kind of business they were in. Half the crowd laughed and said, "Restaurant business". "Wrong", he said. "We're in the REAL ESTATE business." If you thing about it, he's right. Think about the location that every McDonald's is at. Isn't it in a prime real estate location And McDonalds owns the land that just about every stand-alone McDonald's located at. That's a TON of equity that the company has built up over the years in each real estate location. They could sell any lot and make a killing off it compared to how much they paid for it a number of years ago. I would say the secret to McDonald's success is very similar to real estate - location, location, location. (MFFI 2003) In targeting for international growth, the first step according to Siebert (1998) is identifying the best counties for one's particular concept with such factors as franchise climate, the market for one's particular product or service, competitive factors, proximity, language barrier, political climate, and relevant legal concerns. Once a market is identified, he says one effective means of targeting prospects is the use of trade missions. Sponsored by groups such as the International Franchise Association, trade missions attempt to provide franchisors with introductions to a number of qualified candidates in each country. Accordingly, the franchisor is said to typically be responsible for their own expenses (which can run upwards of $10,000 currently), their own follow-up, and their own negotiations. The sponsoring organization is only responsible for the introduction. Another alternative Siebert (ibid.) suggests for franchisors interested in global expansion is the use of brokers. Brokers are said to work by promoting one's franchise within a particular market, and will often employ a

Friday, November 15, 2019

Link Between Oil Prices And Rubber Prices Economics Essay

Link Between Oil Prices And Rubber Prices Economics Essay Abstract It goes without saying that in contemporary world rubber has become very popular material due to its eco-friendly technology. The environmental question has become more and more significant and it increases the popularity of natural rubber en mass. It should be noted that synthetic rubber, which is made from oil won its popularity much earlier than the natural rubber, due to its cheap price. It wont be a secret that the oil is used for manufacturing the synthetic rubber: synthetic rubber, a replacement for natural rubber, depends on the price of crude oil (CommodityOnline, 2010). This research would reveal what relationship exist between rubber market and what factors determine the price of the rubber and their correlation with the oil market prices. With the help of different research methodologies it was revealed that the natural rubber prices have direct dependence on the oil price due the fact that synthetic rubber is manufactured from the crude oil, thus it could hardly avoid th e impact on the rubber market. This research uses Thailand as the major platform for investigation the rubber market. It would also reveal the methods of rubber manufacturing (as synthetic, as well as the natural) describing how the price is formed, which factors determine it and what are the major global impact provided on the rubber market Thailand Introduction As it was mentioned earlier the rubber (especially natural rubber) is becoming more and more popular due to increased disturbance about environmental problems and it is one of the most burning questions in the contemporary world. Factories and plant of Thailand nowadays are involved in production huge amounts of rubber (natural) and working on the suggestion effective solutions that will assist sustainability. But there also exist synthetic rubber, which also impacts the rubber market. That is why the hypothesis for this report would be the following statement. The final rubber price is determined not only by the purchasing power, but by the commodity price, in particular oil This research would contain several parts. Abstract, briefly describing the research; introduction, providing hypothesis; methodology, revealing the means of research process; literature review, investigating the sources used for the research discussion, showing the peculiarities of the research process; results dealing with the findings of this report; and conclusion would provide summary of the report findings Methodology The theme was chosen because it is one of the most acute economical questions in Thailand, Asian region and the whole worlds, as the formation of the purchase powers involve the different region, but the price on the rubber is formed locally in Thailand. Speaking about the participants of the research it would be essential to note that there was made no significant division on evaluating on the manufacturing the rubber, which are to be implemented on the factories. Hence it should be noted that the economical aspects as well as details of manufacturing, as well as vision of contemporary investigators on this case provided significant impact on this research process of this investigation. According to the different investigators rubber, which is manufactured in Thailand is exported all over the world and is considered to be quite valuable commodity: Rubber is one part of life of the people of the South, related both to the culture and economy of the last 108 years. The monoculture pro duction system has replaced a traditional system of rubber forests, where rubber used to be grown in amongst fruit orchards and natural forests known as a suan somrom or integrated garden. Rubber plantations have been promoted through the governments Welfare Fund for Rubber Plantations (Sayamol Kaiyoorawong, p. 2). The qualitative and quantitative methods alongside with the peer review of the other researches works became the basis of her investigation. It is essential that such a theme as evaluation how the oil price impacts the formation of the rubber price needs various issues of data collection that would help to illustrate the statistical data from different point of view. Among the suggested ones there are could be observed: Using available information. Academic literature peer review would help to make a historical observation of the set problem. How it was related to by the governmental forces and what were the results. Observing. Observation of statistical data on governmental web sites and forums, alongside different statistical data provided on the criminal justice archives. Would provide evident statistics which either prove or confute the local data and would help to provide comparative analysis in different areas. Every of this methods used for the data collection are very important for this research, as it would make certain contribution in the whole research process, characterizing local achievements and drawbacks on the background of the global ones and providing comparison of different factors impact on the formation of the price. It would be essential to take into account the fact that there would be one single source, which requires critical examination The suggested research design alongside with the applied methods made the bases of the research, held by the author. As the core materials used different statistical information and investigations that date back to the different stages of the question investigation. The author reviewed the problem from the different sides and this let the reader to get the full information about the observed case. The structural division and various ideas upon the discussed question make this report easy readable and well structured, presenting all the necessary information for those who are interested in this question. Literature Review Academic literary sources such as magazine articles and books benefit a lot to the understanding of the approaches used to investigate the economical situation on Thai rubber market, the globalization impact, local political factors (in particular Thai government activity), correlation between rubber and oil pricing and aspects of rubber manufacturing process. They benefited a lot to the understanding raised issue in the particular area and place, as from the historical perspective as rubber is valuable export commodity in Thailand for more than 100 years (Sayamol Kaiyoorawong, p. 2), as well within the contemporary economical situation. It would be important to note that there were used sources, that date back to the different historical periods and it helped to evaluate the raised social issue and observe the difference between the military and civilians in different historical perspectives. Economic Change in Thailand, 1850-1970 by James C. Ingram provided really important informa tive data dealing with the historical development of rubber manufacturing in Thailand, the formation of the industry and the formation of the price on natural rubber. The author made a significant stress on the fact that the rubber manufacturing is strongly important for the economical development of Thailand: An estimate of the Department of Agriculture for 1937 put the area in fruits at 1,900,000 rai, mostly in the Central and Southern regions; and the area in vegetables at 105,000 rai, mostly in the Central region. The third crop is rubber. Accurate statistics of acreage are difficult to obtain, but a recent estimate put the area in rubber as high as 2,000,000 rai in 1950. More will be said of the rubber industry when we discuss other exports. Rubber and rice are the only agricultural crops which are important exports, and rubber is a relative newcomer. (James C. Ingram, 1971, p. 51). It goes without saying that being so valuable commodity for the whole country rubber economical position is quite high, as rubber plants provide a number of workplaces in agricultural region of the country for more than 100 years and increasing during the last 20 years a lot. It would be important to note that there was used information from non-academic sources, which tell more about the state of things in the most recent times, describing the current situation on the rubber market, examining the facts that impact formation of the price and discusses economical value of this commodity for the country, region and the whole world. The magazine and newspaper articles giver relevant informational data about rubber market, rubber production and examine the factors impacting the price of the commodity globally and locally. Evaluating the rubber market and the process of manufacturing the investigators reveal close connection other commodity has to people, who have already become the participants of the manufacturing processes (as for synthetic as well as for the natural rubber). Political Decentralisation and the Resurgence of Regional Identities in Thailand by Patrick Jory, published in Australian Journal of Social Issues is one of the best illustrative examp les how does the rubber manufacturing industry and the commodity itself impacted by the local Thai government, how the governmental changes could impact the rubber market, determining the price of the commodity. The article tells about participation of governmental and political institutions in the life of rubber industry and how this could affect the industry and the people working there: One of the targets of the attack on the Democrats-led government was its support for the ailing rubber industry, a major industry in the Democrats heartland of southern Thailand. So gradually, regionalism is beginning to influence alignments on the Thai political scene. (Patrick Jory, 1999, p. 337). The peculiar organization of rubber manufacturing attracts a number of investigators, as in the present day realities, numerous ecological catastrophes this eco-friendly material is winning more popularity. What is more important about the natural rubber manufacturing process is the fact that it is man ufactured in eco-friendly ways. Thus is the sustainable waste recycling the natural rubber increase its domination over the synthetic analogue and is highly appreciated by the representatives of constructional industry, who promote sustainable solutions for bioclimatic architecture and it is actually not surprising. It should be noted that bioclimatic architecture and eco-design are not just a modern trend. People, who work at the factories and use the tools that correspond to the norms of sustainable waste recycling ideas consider that the increased interest and quick development of sustainable vision within the different life aspects is the sharpening of the environmental question and awareness and understanding of the scrutinized situation by the different people. It should be noted that the idea of bioclimatic architecture is also supported by the government forces (such as European Commission), this also characterize design vision as a rapidly developed environmental solution. Thus the purchasing powers increase The authors focus on the importance of such collaborative programs between manufacturers and constructional and design industries who deal with the eco-friendly solutions as the ecological situation in present day realities is really significant problem and it is possible to avoid the following situation described by the organization World Rainforest Movement, Sayamol Kaiyoorawong: The promotion of the expansion of the rubber area by the Rubber Welfare Fund Office, an increasing price for rubber, and the strong global market demand for natural rubber for industrial processing into a variety of industrial rubber goods has led to the expansion of the rubber plantations area and an encroachment into the forests of the South and also into the woodlots of the North Eastern region which make up a large part of the natural forest of the East. Rubber is a non-native species which the government has promoted, and both the Royal Forest Department and the Forest Industry Organization aim to gen erate economic income to the organization from commercial plantations of rubber (Sayamol Kaiyoorawong 2008). The society understand the core importance of the importance and potential of rubber for development of Thailand, but the same time local newspapers and magazines consider that rubber price could hardly be significantly impacted by the local officials, government etc. The major countries, which determine the price on the commodity are those who export it from Thailand Japan and the United States of America: The international market, complete control over the supply of natural rubber in Thailand, Malaysia and Indonesia the hands of a few countries. The use of natural rubber big country the United States, Japan, not the production of natural rubber, demand depends entirely on imports, its natural rubber price support are also evident. China is also the worlds second largest importer of natural rubber on international Jiaojia more direct influence (Industry News, 2010). Thus im pacting the rubber formation price exterior forces, which do not depend on the local factors, the same time include oil price in the formation of the price on natural rubber, as synthetic rubber is manufactured from oil and the average price on both commodities is formed accordingly: Similarly, prices of crude oil would also leave its imprint on rubber prices. Prices of natural rubber and crude oil have a co-relation as synthetic rubber, a replacement for natural rubber, depends on the price of crude oil. Crude oil prices have risen to around $90 a barrel, and are expected to remain firm as demand expands (CommodityOnline, 2010) Discussion Manufacturing Process As it was mentioned earlier natural rubber price increased due its eco friendly manufacturing. The major components of rubber either natural or synthetic caoutchouc, filled in with sulfur and other additives to make the rubber have certain qualities, which are necessary for further manufacturing. If you make a hole in heve a tree, then latex would be pouring from it and after the latex is dried in the sun then we get natural caoutchouc or rubber. What is interesting about rubber that syntactic rubber vail to the natural by its qualities but their cost is almost the same there exist different recipes of rubber and due to its natural qualities and ecology friendly manufacturing its further manufacturing process deals with different environment friendly solutions. HARBEC Plastics, Inc in their Every Day Is Earth Day at HARBEC (2009) claims that they have found effective technology that could assist in development of sustainable design solutions and benefit to the waste recycling: Enviro nmentally responsible manufacturers find ways to reduce their impact on the environment. Often a single solution will have a positive effect on several aspects. The goal is to manage manufacturing processes to conserve resources and prevent pollution (HARBEC Plastics, Inc., 2009). Injection molding is a type of manufacturing process used for producing parts from both: as thermoplastic as well as thermosetting plastic materials. They are poured into a heated barrel, mixed, and forced into a mold cavity where they cool and hardens to the configuration of the mold cavity. After a product is designed, usually by an industrial designer or an engineer, the molds are made by a moldmaker (or toolmaker) from metal, usually either steel or aluminum. And finally by precision-machine method the features of the desired part are formed. Injection molding is widely used for manufacturing of different things: from the smallest component to entire body panels of cars, for example. Extrusion molding is a manufacturing process used to make pipes, hoses, drinking straws, curtain tracks, rods, and fibers. The machine is used to extrude materials and this method is very similar to injection molding machine. A motor turns a screw, which pours granules of plastic through a heater. The granules melt into a liquid, which is forced through a die, forming a long tube like shape. The shape of the die determines the shape of the tube. The extrusions are then cooled and form a solid shape. The tube may be printed upon and cut at equal intervals if necessary. The pieces may be rolled for storage or packed together. Shapes produced from extrusion could be T-sections, U-sections, square sections, I-sections, L-sections and circular sections. One of the most famous products of extrusion molding is the fiber optic. Thus there is a huge row of sustainable materials, which are recyclable, and could benefit to the development of the sustainable design, for example natural rubber. The production of tin and rubber was undertaken because of the stimulus of a favorable world-market price and to satisfy an external demand. Virtually the entire output of tin and rubber has always been exported. Domestic consumption is a negligible part of the total product, and the small amount consumed is usually embodied in imported manufactured products rather than processed domestically (James C. Ingram1971, p. 51). Rubber Price Formation and Its Economical Value Speaking about historical perspective of rubber price formation it should be noted that in the 19th century rubber was not the central exporting commodity in Thailand, but 100 years passed and the situation changed: Tin and teak have long been important export commodities, while rubber is a relative newcomer. Exports in 1850 were quite varied and no single product accounted for a very large part of the total. After 1850, rice and tin became the first products to dominate the export list. Teak became important in the latter part of the nineteenth century, while rubber has become a major export only in recent decades (James C. Ingram, 1971, p. 93). The twentieth century technological revolution let the manufacturers to develop synthetic rubber, which is made from the crude oil: Natural Rubber and Synthetic in certain products can replace the use of each other, so when the supply of natural rubber price trend tension or high tide, Synthetic rubber consumption will rise, the market position of both the existence complementary. In addition, as Synthetic yes petrochemical products, oil prices will affect the price level. Synthetic rubber can be transformed into changes in the price level affect the demand for natural rubber, this is also not be ignored (Industry News, 2011). As it was mentioned earlier both rubbers as synthetic as well as natural have almost the same price and oil impacts the formation of natural rubber price as its synthetic analogue and the same time competitor also impacts the overall rubber market. The observers note that every day could bring a record on the rubber price: Another day, another record price for rubber. Two years ago south-east Asian producers were talking about grubbing up rubber trees in an attempt to bolster the price of latex. They didnt do it, and just as well growing demand and tight supply have driven prices up into previously uncharted territory. On Wednesday, Thai rubber (RSS3) was up 5c at $4.95/kilo, more than four times its December 2008 price of $1.10/kg (Tim Johnston, 2010). The price are growing tremendously for the recent years and Thialand, which is one the leaders in exporting rubber increase the prices due to the growing demands in commodity. The major rubber consumers (approximately 60%) need natural late for production of different vehicle tires. The global popularity on the hybrid cars and the investigators consider that such a booming increase is the result of global interest towards the global commodities. The same time some investigators and economical analysts consider that that now formation of the price on rubber market seems to lose its traditi onal connection to the oil prices and now is formed due the connection to the other products (Tim Johnston, 2010). The same time analysts could not avoid ageing that the price still is also depending by the other traditional pressures. Returning again to the historical background, it would be important to note that rubber was exported to Japan and United States since the times of WWII: In 1940-41 there was an increase in rubber exports through Bangkok to Japan and the United States. Japan alone took 12 percent and 50 percent of Thai rubber exports in 1940 and 1941. Since the war, direct shipments of both tin and rubber to the United States have greatly increased. In 1947 and 1948 about 75 percent of tin exports (metallic content) went to the United States, but in 1949 and 1950 the amount dropped to 41 percent and 29 percent (James C. Ingram1971, p. 97). These exporting traditions could be observed even now. But in the present day realities, when the vast majority of manufacturing po wers are removed from the well developed countries to the countries of the third world there was made a significant shift in the market demands . In particular the current boom in Chinese automotive market and even sluggish recovery in the western countries, the final consumers are still buying the new tires, which determine the development of the market. The statistical data tells us that Thailand is worlds largest producer of the rubber exporting 10m tones a year (Tim Johnston, 2010). Among the relevant factors that could impact the development of the industry is the weather. The first half of 2010 was signified by significant dry in Thailand and it negatively reflected on the harvest, and in the second part of the year in major productive areas there was observed floods, which also could hardly avoid the impact. Demand is growing faster than supply, said Chayo Trangadisaikul, the president of the Federation of Thai Industries Rubber-based Industries Club, but he says there is als o a technical element. Towards the end of the year, the statistics come out and they show were not going to have enough rubber, he said. (Tim Johnston, 2010). The popularity of the synthetic rubber is undoubtedly resulted by these natural disasters, and it is a well known fact that price formation of the synthetic rubber directly depends on the price of oil. The results chapter would provide the foundlings made during the discussion. Governmental Impact on Formation the Price The investigators consider that even now the dependence on the oil price is still present, even the commodity is gaining such a correlation, becoming more and more independent. This occurs due the governmental programs, which are aimed on the development of the industry and expanding manufacturing powers. Thai government understand how important export commodity rubber is and for the recent years the governmental programs and changes provide only positive impact on the development of the industry, benefiting to the expanding not only in Thailand but in the whole region of South East Asia. As it was mentioned earlier expanding of the manufacturing powers does not lower the price as the recent powers are much lower than the customers need, thus governmental programs benefit not only to the infrastructure development, but also contributing a lot to the natural rubber popularity and ousting of the synthetic analogue. Some green activists consider that Thai government damage local environ ment, but it should be noted that governmental programs support planting of the trees for manufacturing purpose, again influencing on the formation of the rubber price Results As it was mentioned earlier the price formation depends on numerous factors. The following graph demonstrates rubber price in Singapore since 1960 to 2005 Rubber price, Singapore RSS 1 fob in bales, 1960 2005 And now it is increasing significantly. It goes without saying that such local factors as natural disasters, political reforms and changes of government in Thailand could hardly avoid impacting the formation of price and the economical value of the natural rubber. The major competitor synthetic rubber, despite the number of disadvantages is still very popular too, as due to the mentioned negative impact (especially weather and natural conditions) the needed natural rubber is replaced by the synthetic analogue. But there is observed mutual dependence: Natural rubber is particularly exposed to developments in the automotive industry, itself highly sensitive to economic rebound or recession. Also, and although technical requirements might constrain the ease of substituting SR for NR, the share of NR in rubber consumption is likely to be affected by the price of its synthetic rubber (SR) substitutes, which is in turn strongly influenced by development in oil prices. The higher oil price s are, the more attractive natural rubber is (UNCTAD, 2010). The international analysts consider that such mutual dependence have developed since the beginning of the 21st century and not the least role there played not only increase of oil price but the environmental issues raising and sharpening: Thus, since the early 2000s, it appears that NR prices have been gaining additional support from high and rising oil prices, via synthetic rubber prices (which rose in response to the strength of feedstock prices). Besides changes at the fundamental level, currency movements may play a part in rubber price developments (UNCTAD, 2010). Conclusion In the end it would be essential to return to the very beginning. The hypothesis set was to reveal whether The final rubber price is determined not only by the purchasing power, but by the commodity price, in particular oil or not. The different sources of the research argued that this connected in the recent times could be referred as doubtful. But still the vast majority of investigators recognize that the oil price impacts the formation of final rubber price, equally with natural and governmental factors. International analysts made quite an optimistic prognosis for the recent future for the commodity, stressing on the fact that the impact of oil price is lowering and possibly could be vanished soon, replaced by the more essential and traditional factors (local government and nature) as well as purchasing demands of the final customer

Wednesday, November 13, 2019

Illusion in The Great Gatsby, by F. Scott Fitzgerald Essay -- essays p

Illusion in The Great Gatsby, by F. Scott Fitzgerald Before writing The Great Gatsby, F. Scott Fitzgerald must have done thoughtful and extensive research. This is apparent because, to explore the novel's main theme, 'The American Dream', he chose to place it in the 1920s. This was, indeed, a perfect time slot because the 20s were notorious for the numerous ways in which they influenced the public. These years served as a defining point for many aspects of everyday life such as wealth, social status, and general 'success'. The American population during this time became obsessed with the term 'success' and exactly what it meant to be 'successful'. That was the common goal for just about everyone who lived during this time. Life was all about the 'American Dream'. Everyone wanted 'it all', and often times would go to great lengths to have it. Jay Gatsby, one of the main character in Fitzgerald's novel, was not unlike the rest of the people who lived during this time. Tragically, his own, personal obsession with wanting to have e verything eventually became his downfall. This was Fitzgerald's intention in writing this novel: to warn his readers that the 'American dream' can turn tragic if reality becomes too obscured by the overwhelming lust for money and material possessions. Jay Gatsby was born James Gatz; a man who was very ashamed of his heritage. He was a poor man whose family did not posses a name in society. His parents were "shiftless and unsuccessful farm people (pg. 104)". Gatsby's pathetic family situation was somewhat tolerable for him, for a little while. It was not until he met a girl named Daisy that he realized he was less than content with what little he possessed. Gatsby was very much in love with ... ...ove with more than one person. He reluctantly let her go back to Tom while he pondered over the waste he had made out of his life. He spent five years earning so much money and climbing all the way to the top that he forgot to secure the prize to be won. Gatsby died before he got to really achieve the happiness that he craved. His fate simply would not allow a poor man like him to go on living a lie. Gatsby's illusion became his ultimate downfall. Being rich, reputable, and on the arm of his true love had finally become a reality, until he realized it was not really HIM. He could not go on living a fantasy forever. It took Jay Gatsby a whole life of hardship to figure out that illusion and desire would always remain in his mind, and happiness was not money and pleasing others, it meant pleasing yourself through goodness: something he probably knew all along.